Each year Strategic Vision evaluates models based on over 440 different factors, to determine which model stands out among its competitors in each vehicle segment. Responses from owners of 2013 model-year vehicles were then gathered based on categories that range from reliability and customer satisfaction to emotional attachment and vehicle popularity. About 17,568 individuals participated in the quantitative study this year to help Strategic Vision develop its Total Quality Index.
Here at Lithia Chrysler Jeep Dodge of Klamath Falls, we were thrilled to see that both the Dodge Durango and Dart models were ranked the highest in their segments.
Doug Betts, Senior Vice President- Quality, Chrysler Group LLC, explains, "This particular study recognizes that to excel in overall quality it's important to also deliver well-crafted, exciting vehicles and ensure customer satisfaction after the sale. These honors show that customers appreciate the innovations in the all-new Dart as well the ongoing improvements we're making throughout our product lineup."1
The Durango topped the medium-SUV category. Its high customer satisfaction generated by its reliability, advanced technology and versatility, placed the model above its competitors. Leading the competitive small-car segment was the Dodge Dart. It captured the attention of buyers with its attractive exterior styling and features. Since it is fairly new to the market, this just goes to show that it made quite the first impression with what it has to offer drivers in the greater Klamath Falls, OR area and beyond.
Are you interested in checking out these high quality vehicles? Then head on over to our showroom today so we can schedule you for a test drive. We'd be happy to answer questions and also show you what our new Dodge inventory has to offer. We look forward to seeing you soon!
Source: 1http://media.chrysler.com/newsrelease.do?&id=14243&mid=1