To properly highlight all of the performance enhancing features offered by its SRT lineup, Chrysler decided to launch its first-ever marketing campaign for the brand this summer. There is much more to the new Chrysler lineup than meets the eye, which is exactly what customers will learn about through the campaign titled "Body and Soul."
Spots ranging from 30-, 60- and 90-seconds in length began their debut on June 8, and will continue to be aired throughout the summer. Models under the Chrysler brand umbrella that utilize street and racing technology will be highlighted for their impressive performances.
Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, explains the inspiration behind the campaign stating, "We wanted to infuse our first-ever SRT creative campaign with grit, beauty, longing, desire and nostalgia for the tradition and history of the automobile but to also give a nod to the relationship between the machine and its maker."1
Essentially, each spot leaves of with the question of what makes us connect with vehicles? By looking at models available now at Lithia Chrysler Jeep Dodge of Klamath Falls like the SRT Viper or the Charger, the question is easily answered. It all comes down to the exhilarating feeling we get when sitting behind the wheel, staring at the open road before us.
If you are interested in experiencing this kind of connection, then head on over to our Klamath Falls, OR showroom today. We'd be happy to schedule you for a test drive and answer any questions you may have about features and specs. Feel free to visit us anytime during our normal business hours, to experience the performance of a lifetime!
Source: 1http://media.chrysler.com/newsrelease.do;jsessionid=A382FFF8EBA9038828D1B9DF777C1F10?&id=14415&mid=1
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