Along with providing drivers in the Klamath Falls, OR area with a line of new Chrysler models that were designed with the most advanced safety technology, the automaker wants to promote the benefits of a healthy community as well. After all, wellness is the key to leading a happy and successful life. In order to do so Chrysler partnered with Kaiser Permanente, a well-known leader in wellness advocacy, to be more proactive with this initiative.
The two companies teamed up with the National Association of Hispanic Journalists (NAHJ) to host an event at the Excellence in Journalism conference that recently took place in Anaheim, CA. Amongst a crowd of 1,500 journalists, they put together an interactive experience that covered key areas of health education like exercise, food and nutrition.
As a result, Chrysler was able to raise awareness of the importance of wellness, particularly in multicultural communities that suffer from severe health disparities. The event went over solutions to combatting these issues, and educated journalists on the strategies that have the highest impact.
Kathleen Neal, Director, Integrated Health & Disability, Chrysler Group LLC, emphasizes the importance of this awareness, explaining, "Many of these communities face serious challenges to their health and sustainability. Having such an accomplished partner as Kaiser Permanente will create an engaging demonstration of health and wellness best practices we hope will make a meaningful impression on journalists attending the conference and, by extension, the larger Hispanic community."1
Chrysler hopes to continue on this path towards health advocacy to support the surrounding communities, as well as maintain a strong corporate culture amongst its employees. To learn more inspiring stories like this, be sure to continue following our Lithia Chrysler Jeep Dodge of Klamath Falls blog so we can keep you updated!
Source: 1http://media.chrysler.com/newsrelease.do;jsessionid=5D7FFB98AF9A4820C6E56ED92FE426C8?&id=14636&mid=1