Since the inception of the automobile, automakers found intriguing ways to advertise them. Most recently, Chrysler found a very innovative way to target its customers. By partnering with the new Broadway show "Motown: the Musical," Chrysler will advertise to patrons who are a bit on the "artsy" side. The company has also launch a new television ad around the partnership which stars Motown founder and music producer Berry Gordy. To add to the fun, the brand built a special edition vehicle to celebrate the partnership: a white Chrysler 300 "Motown Edition."
As of now, the show has gained mediocre review, but any association with popular music from such icons as Diana Ross and Smokey Robinson should stay in the limelight for quite some time. It does seem peculiar, however, that Chrysler would sponsor a show that isn't targeted at its primary audience of young car buyers. The music is around half a century old, so young drivers may not be familiar with it.
Motown is usually associated with the Baby Boom generation, or today's grandparents. We'll have to wait and find out exactly the kind of exposure the automaker receives from this sponsorship.
For more of the latest Chrysler updates, be sure to check back often right here with Lithia Chrysler Jeep Dodge of Klamath Falls, serving the Klamath Falls, Medford, and Cottage, and Grants Pass areas. We're always "in the loop" when it comes to Chrysler new Chrysler model news, and we're excited to share it with you. Subscribe to our blog's RSS feeds, today.
Categories:
News